Improve Your Google Rankings with a Data-Driven Analysis

Important: we are not looking to be or replace your SEO team.

To My Fellow Attorneys

Do you feel like you’re getting the most out of your SEO investment?

Do you feel like you should be getting more, but just aren’t sure what can be done, other than hoping another vendor could do better?

In the office, we run reports on our attorneys, our employees, our cases… We do this, because we know that people respect what we inspect. And if we want them to really understand how important something is to the law firm, we need to inspect it.

If you invest in TV or PPC, you can easily look at the costs in and what comes out. And, it’s easier to switch vendors if you don’t like what you’re getting.

However, with SEO, you sign with a vendor (often a long-term contract) and then hope for the best. It takes weeks or months, they say. But how do you know if you’re getting results from their work or work done in the past? How do you know if what you’re spending is getting you toward your firm goals?

I’ve been there. I’ve hired SEO companies over the years and spent large sums of money. I believe I got good results. But I was frustrated because I never knew how to properly inspect the work they’re doing.

I’m not talking about a monthly report that has a bunch of data.

I’m talking about actually being able to ask questions of the vendor. Questions that ensure the work they’re doing for me is what is going to get me more cases.

And that’s why I co-founded The SEO Police with Luke W Russell. Luke is very smart with online marketing, he’s very transparent, he’s very honest, and he under-promises and over-delivers all the time. He always puts his client’s interests above his own. I’ve always done that with PILMMA members and my clients in my law firms.

I wanted there to be someone that people like myself could go to to truly inspect, monitor, and maximize SEO investments. Someone who could help identify opportunities missed by the vendor. And let’s face it, no matter how great your vendor is, they’re human. Catching those little opportunities can help you rank better and stay there.

We’ve put together a service called an SEO Growth Plan. If you want to rank higher, then this is the service for you.

Dedicated to your success,

Kenneth Hardison, Esq.
Founder of PILMMA
Co-Founder of The SEO Police

P.S. We’re offering a money-back guarantee. Like I said, I love that this is how Luke does business. We are here to help you identify ways to get more cases. If you don’t think that the SEO Growth Plan our team delivers you will help with that, then say so and we’ll refund your purchase.

 An SEO Growth Plan gives you steps to take to increase your rankings.

“SEO is a game of inches,” says Bruce Clay, one of the world’s top SEO leaders for over two decades. It’s not about having a great backlink profile or some great content. You need good content and backlinks, but it’s not enough!

Google looks at some 200-300 factors when considering your website for rankings. It’s not enough to do a couple of them really well. You need to identify which factors are holding you back and what Google is really looking for on your topics.

Google is going to continue to make updates. They’re going to continue to look for ways to sort the trillions of pages on the web. And they’re only looking for the best content to rank. Their sole goal is to help searchers find the content they’re looking for. Our plan will help you solidify your authority and expertise in Google’s eyes.

An SEO Growth Plan gives you…

• A 360 view of your SEO
• What’s standing in the way of more traffic, and
• How you can edge out your competition

We’re going to go deep to see how Google is viewing your website and what steps you can take that will help you overcome your competition.

If you want to get better results from your SEO and you have a solid vendor, you may think to yourself: I just need to get the best vendor possible. I’m here to tell you that there is NO better vendor. If your vendor is good, you’re not going to find a magic bullet. The way you get there is through steady and deliberate improvements.

Please note that this is NOT the same as the reporting your vendor gives you each month. This is about understanding your firm, your firm’s goals, and what’s happening online. We’re looking for ways to help you meet your firm goals through SEO improvements.

Not sure this is for you because you like your vendor? See our FAQs to see if this can help.

What Other Attorneys Are Saying

“It has taken such a load off my shoulders to know that SEO is one aspect of my practice that I don’t have to worry about anymore.”
Christopher Van Cleave, Esq.

“The SEO Police has blown my mind. We’ve got a game plan, in depth things that we can do to really take my market by storm. When I implement Step 1, Step 2, and Step 3 that they told me to do, I’m going to blow it out of the water. I also got quick wins, easy stuff that I’ve just overlooked. It’s awesome. 100%, no reservations, talk to The SEO Police.”
Justin Lovely, Esq.

“Luke Russell recently performed an extensive and detailed audit of my website. After his audit he spent a long time with me on a screen sharing call going into a detailed, but easy to understand, explanation of what was good and bad with my website and ways to make improvements. We then got on a call with my website vendor to go over initial changes we requested be made to improve the performance of my website. Luke brings a second set of eyes to review my website and what’s really important to me is he understands the PILMMA mindset and marketing techniques and helps communicate that to my vendor. I highly recommend Luke. He brings tremendous value to the table at a very reasonable cost.”
Mark Petro, Esq.

Frequently Asked Questions

Can this help if I’m not working with an SEO vendor?

If you are willing to either do work in-house or farm out work to contractors, then yes, this will give you a critical foundation for deciding which steps you need to take. The SEO Growth Plan will give you an action plan for improving your key SEO ranking factors.

I like my vendor. How does this help me?

Great! How much are you spending and how many cases are you getting as a result?

If you want us to go in and look for ways your vendor can help maximize your ROI, then we can help. Plus, we have a money-back guarantee.

My SEO person says this is a waste of time. Should I not do this?

If you get great SEO results and you like your SEO person, hiring us to do an SEO Growth Plan is likely to just create tension. Great marketers value the opinions of other competent marketers.

If you’re not getting the results you want, then you should absolutely do this. Our audit will reveal what’s happening with your SEO and if your vendor is missing important elements in your SEO strategy.

I’m not sure my vendor is doing a good job. Will this help?

Yes. This will help you understand the situation and what steps you need to take. If you desire to switch vendors, this will lay the groundwork for you to be able to find a vendor who is best suited to meet your specific needs.

I have a good SEO team. How does paying for this help me?

The way you improve good SEO is by bringing more data to the table. You bring more data to the table through an in-depth assessment. Your vendor might provide this type of service, but so far we’ve yet to find an agency that does an assessment like ours in the legal space. Since we are outside your vendor, we will give you fresh perspectives, ask different questions, and challenge existing practices.

Our goal isn’t to come in and tell your vendor what to do. Our goal is to come in, raise questions, and subsequently raise the quality of your SEO. In our experience, the best marketers are always willing to work with our team to figure out how to improve SEO. As a result, our clients’ vendors take new, different, and additional steps to help meet the law firm’s needs.

If I want to do SEO work in-house, will this give me the tools I need?

Yes. This will give your team a clear understanding of what’s going on with your SEO and where they should be focusing their efforts. As part of the SEO Growth Plan, we’ll be giving you specific suggestions for improving your work.