Attention Lawyers:
Do you feel like you should be getting more out of your SEO investment?
Schedule a Free 15-Minute Assessment
Talk with one of our SEO Officers to get a feel for whether or not you should be getting more out of your current SEO vendor. During the call, you’ll get a better understanding of:
- How your SEO should align with your firm goal.
- If there’s a gap between what your vendor says and what they do.
- Action steps you can use to hold your vendor accountable.
You pay all this money… Is your vendor helping? Are they doing what they are supposed to do? What if your vendor is making it worse?
You don’t know what you don’t know.
You pay the vendors. No one explains what’s happening. No one asks. And you have no idea if it works.
Sound familiar?
Frustrated with your SEO vendor? We can provide you with accountability and control.
If you’re frustrated with your SEO vendor and you feel you should be getting more out of your investment, then hiring an SEO Officer will give you control and accountability with your vendors.
Our trained specialists can cut through the mystery, BS, and black boxes to get you your money’s worth.
Through careful oversight and accountability with your vendor, The SEO Police enable you to get:
- Better rankings
- More traffic
- More cases
- More money
We bear the responsibility of dealing with the headaches associated with vendors.
We bring you clarity. You no longer have to wonder about what is being done and if what’s being done even makes sense.
We make it easy for you.
We give control back to you.
How We Support You
- TSP provides an in-depth audit of your current SEO.
- You look at the audit and decide to use TSP to oversee your current vendor (or find a new one).
- TSP will conduct a monthly “Hold Their Feet to the Fire” call with your SEO vendor:
- The call will be recorded (you can opt to be on the call or not).
- Your SEO Officer will go through a carefully developed process to assess what’s been happening and what needs to happen.
- You’ll receive a report outlining the details of the call with a condensed section showing you the key points.
With The SEO Police, you get…
KNOWLEDGE
While your SEO Officer is not responsible for implementing the SEO strategies, all of our team members are continually learning within the legal industry and beyond. This enables our Officers to evaluate whether or not what vendors are saying is accurate. Our team travels the world to learn from the best SEO experts.
EXPERIENCE
Our officers are all experienced digital marketers and trained to ask the tough questions. It is our job to leverage what we’ve seen in the past to identify potential opportunities and problems with your current SEO.
EXTENSIVE TOOLS
The SEO Police uses various online services, including SEMrush, WebCEO, Sitebulb, and more. We use these tools to assess and monitor SEO strategies put in place by vendors to hold them accountable. On your own, these would cost you thousands annually.
EXPERTS FROM AROUND THE WORLD
The SEO Police belong to various PAID online memberships that give us access to elite SEO communities. We pay thousands annually to partake in these groups. When your vendor makes a claim we aren’t sure is right, we fact check these with experts from around the world.
“It has taken such a load off my shoulders to know that [SEO is] one aspect of my practice that I don’t have to worry about anymore.”
– Christopher Van Cleave, Esq.
What if we could get you one extra case per month? Is that worth the investment?
Vendee Bill of Rights
#1: Vendors must fulfill promises.
If a promise made, a promise must be kept. Sure, we know things change and it might be better for your vendor to do something different. When that is a the case, a simple explanation required. This keeps everyone on the same page.
#2: You deserve to know what you are getting for what you spend.
What exactly does your money get you? Often times vague and ambiguous answers are given. While month-to-month time is reasonably going to be spent differently (assuming the vendor is tailoring their work to your needs). You, the attorney, have the right to know exactly what your money got you.
#3: No tech jargon.
While this can be difficult to avoid when dealing in such technical work, it is not only possible, it is necessary for you, the attorney, to have knowledge and control over what your vendor is doing. You have the right to understand what is being said, not to be brushed aside due to a lack of technological knowledge.
#4: How many cases you’re getting.
We all know that tracking can be difficult. This doesn’t mean your vendor should not do their best to help ensure that quality tracking is used. It is vital for you to be able to gauge the volume of cases coming from your investment. Otherwise, it is all but impossible to know for sure if your SEO vendor is the one driving revenue.
#5: Fair Return on Investment.
You are absolutely entitled to a fair ROI. The vendor has been paid and done their work (hopefully). In turn, you deserve to see that your investment has yielded a reasonable return on your investment (ideally a 6:1). Through transparency and accountability, you can know when your money is yielding a return and when it is not.
#6: Easy to cancel contracts.
Yes, SEO takes time to see a quality return on your investment. No, it does not take time to see whether or not your SEO team is doing what they say they will. While some SEO companies are unwilling to make this fundamental right part of your contract with them, at The SEO Police, all our contracts have a 30-day cancellation policy.
We Are On a Mission
Our Mission
Our mission is to empower small business owners to take control of their online marketing and increase their return on investment.
Our Vision
Our vision is to help 10,000 small business owners triple their online marketing results by holding marketing vendors accountable.
Our Values
- Be humble
- Everything we do is for the betterment of the client
- Honesty, integrity, transparency
- Pursue continual learning
- Embrace change
About Our Founders
Ken Hardison
Attorney and Founder of PILMMA
Ken has bought and sold multiple law firms over the course of his career. He founded the Personal Injury Lawyer Marketing and Management Association to help other lawyers experience freedom.
For Ken, The SEO Police is about giving lawyers the tools they need in an area where frustration is rampant.
Luke W Russell
Marketer and Founder of Russell Media
Luke has worked as a Director of Marketing for a national law firm and served dozens of firms throughout the country at his agency.
For Luke, The SEO Police is about holding marketing vendors’ feet to the fire and doing honest work.
Are you ready to experience control over your SEO?